Multimarket pioneers: Does multimarket contact improve their performance?

First-mover advantages (FMA) and multimarket contact (MMC) have evolved independently in the strategic management literature. This is surprising because FMA erode as a result of competition which, turn, affected by MMC. paper links these literatures through concept spheres influence analyses effect MMC on pioneers' profitability. We use order market entry to identify determine their distribution among firms. The allows us distinguish between reciprocal non-reciprocal study how each them determines test our hypotheses mobile telecommunications industry. Our findings show that has positive pioneers’ results, but negatively affects them.